AMEX
This campaign introduced and launched Amex ‘Plenti’ card in North America. A rewards loyalty program system that lets you earn points at one place and use them at another, all with a single card.
Being the lead art director I handled all aspects of this enormous campaign. This ranged from—but not limited to— branding, TV ads, App development, microsite, digital assists, radio and experiential work. I worked with a vast number of internal and extra stakeholders, partners and oversaw all creative as well as key experiential events and customer journeys.
