The insatiable appetite of present-hungry children meant Santa’s Factory could no longer rely on magic alone. This production miracle needed a technology makeover. I was happy to help!
“Santa’s Factory” is an interactive story that talks about some of the products and technologies Siemens has to offer, through a dialogue between Santa Claus and a little girl. More than a conversation, though, what we actually have is Santa unable to contain his enthusiasm and babbling on and on about the recent upgrades he did to his North Pole factory – using Siemens technology, of course.
Every time Santa mentions one of those improvements we cut to his workshop, and the viewer is invited to join in a playful interactive sequence where he or she can help assemble a new toy or test-drive various new sleigh designs. Animated sequences, including the design of the characters and the overall art direction of the piece achieved the warm and nostalgic mood of Christmas, together with a bold, modern look that works beautifully across all the platforms the piece will be played, from desktop browsers to smartphones. This was achieved by a mix of 2D and 3D animation, with a flat, painterly finish reminiscent of lavishly illustrated picture books.